Marketing Tips

Researching your business idea is essential to avoid making costly mistakes!

Market Feasibility and Planning

1. Does a market exist for your product or service?
2. Do you know who your customers will be and can you provide a profile of your typical customer?
3. Have you reviewed pricing standards within your industry? Are you competitive with those standards?
4. Is your business seasonal?
5. Will the location of your business affect your profitability? Have you evaluated the strengths and weaknesses of particular locations?
6. Have you evaluated your direct and indirect competition?
7. Is it necessary to conduct any trademark and patent searches?